Media Management
in New York City
With its rich diversity of media,
New York is internationally renowned
as a mecca for the entertainment industry.
Students come to the city not only
to study, but also to learn how to
manage media companies, as well as
their own entrepreneurial ventures.
Students arriving in New York immediately
sense the bustling pace of a great
city. An important part of the excitement
is the fact that New York is home
to some of the most prominent media
organizations in the world. Here,
students will find a wealth of opportunities
in the broadcasting, recording and
publishing industries. New York is
on the cutting edge of innovations
that are constantly expanding the
frontiers of the media field. All
three major American TV networks –
CBS, NPC and ABC – have their
corporate headquarters in New York,
as well as cable giants MTV and HBO.
New York is renowned for its many
cultural institutions and its ever-growing
creative community. The city continues
to attract new film and television
production, post-production and distribution
companies, while increasingly serving
as a major feature-film location site.
Lower Manhattan has been dubbed ‘Silicon
Alley’, indicating the prodigious
growth and presence of interactive
media companies.
The multicultural life of New York
City offers students unparalleled
opportunities in managing the performing,
electronic and visual arts. The environment
allows students to experience the
global media marketplace, coming to
understand the interdependencies of
politics, economics and culture in
an international context.
A key component of the media industry’s
recent growth has been the explosive
expansion of the New Media field in
New York. This industry presents a
wide range of media management opportunities
for students. New Media exerts significant
economic impact on New York State,
generating billions of dollars in
gross revenues. Over the past decade,
media businesses generating $1 million
or less in New Media revenues have
grown significantly. Creative talent,
access to customers and image/credibility
are New York’s key strengths.
Located in Manhattan, the New Media
industry draws upon the City’s
resources, including a lively design
community and a wealth of well-established
traditional media companies.
Managing the rapidly-expanding Internet
at companies in New York provides
students with exciting opportunities
in a fast-paced field – and
the city is home to more Internet
sites than any other in the nation.
The rapid proliferation of commercial
websites has contributed to the remarkable
emergence of the New Media sector
as one of the state’s most important
technological industries.
Today, New York’s media sector
has become a leader provider of content
to the on-line world. With one out
of every twelve jobs being in the
media sector, the concentration of
media professionals there is the highest
of any metropolitan region in the
United States. Students can network
with other professionals, and continually
make contacts with industry leaders.
Managing the media in New York requires
a combination of creativity and knowledge
of how the industry works. Expertise
in fields such as media economics
and finance, multimedia design and
production, accounting for communication
arts industries, and entertainment
law and international business are
essential for success. Additional
areas for students to enhance their
abilities include organizational behavior,
entrepreneurship, business planning,
and marketing.
Academic preparation that emphasizes
how students can succeed in managing
the media industry provides them with
the knowledge tools to compete in
this fast-paced field. Students can
apply their knowledge in many ways,
depending on their interests and abilities.
They can choose to manage film production
facilities, design and supervise corporate
communications, create marketing campaigns,
develop web-based businesses, and
assist in the production and management
of televisions programs and studios.
Studying management in New York provides
students with the ideal environment
for realizing their professional goals.
An environment that is capable of
accommodating the most demanding students
allows the fulfillment of their most
ambitious dreams of success in the
media industry.
Campus Life
Everyone is familiar with the famous
images of New York: the Empire State
Building, the Statue of Liberty, Madison
Square Garden. But New York City is
also an outstanding college town,
which attracts students from all across
the United States and around the world.
New York City has more institutions
of higher education, and more opportunities
for its students, than any other city
in the world. Some 500,000 students
from across the globe bring their
energy and dedication to New York’s
100+ private, not-for-profit colleges
and universities, which include world-renowned
institutions of higher learning, such
as Columbia and Cornell, as well as
small colleges and professional or
specialty schools.
Why do students consistently choose
New York City for their college experience?
The quality of the academic instruction,
the energy of the city’s arts
and culture, and its thriving business
community are several of the primary
reasons.
The professors at New York’s
institutions are leaders in their
fields. They are Nobel Laureates,
Pulitzer Prize winners and MacArthur
fellows. Many are world-famous scholars,
writers, filmmakers and political
leaders. In addition, the institutions
have outstanding research facilities,
laboratories and specialty schools
in the fields of law, medicine, business,
engineering, theology, design and
fashion, as well as in the visual
and performing arts.
New York City is also a world-renowned
center for the arts and culture. Students
can draw upon the resources of over
400 art galleries, 150 museums, numerous
zoos, botanical gardens, cultural
centers, music halls, dance companies,
Broadway and off-Broadway theaters,
and performance arts spaces. For relaxation
after class, there are also more than
15,000 restaurants, clubs offering
comedy and drama, and clubs that present
many varied styles of music, including
new wave, jazz, country, and cabaret.
Career development is a priority
for students, and New York offers
outstanding job opportunities in many
fields. The City has more Fortune
500 companies than any other city
in America, with opportunities to
work in the broadest variety of organizations.
Students interested in diverse fields
such as finance or health care, as
well as technology or retail management
will find full-time, part-time and
summer job opportunities in New York
City.
There is also a full spectrum of
college degrees and courses, including
associate degrees, bachelors degrees,
combined programs, masters and doctoral
programs, certificates, post-graduate
certificates, or weekend and cooperative
programs. Students can fine-tune their
educational options and choose those
programs that are most compatible
with their interests and professional
goals.
New York’s colleges also provide
innovative programs for students including
combined undergraduate and graduate
degree programs, specialized clinical
programs in psychology and medicine,
and continuing education programs
for professional growth or personal
enrichment.
The City truly brings education to
life. Business students can visit
the New York Stock Exchange, architecture
students can study the construction
of the cathedral of St John the Divine,
students delving into ecology have
the resources of the Central Park
Wildlife Conservation Center, and
those interested in international
politics can visit the United Nations.
New York City not only provides superb
resources in higher education for
students who choose to study there,
its varied cultural life provides
an education in itself.
Author
Dr. Bruce Buglioni
Audrey Cohen College
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